5. Start promoting your new website
The hard part about migrating a site is making the web understand that you simply have moved. People have linked to your old site, bookmarked it, shared it on Facebook, and discussed it with their friends, but you’ve got to urge them to prevent talking about the old URL and begin talking about the new one. this is often where the PR and social media team plays a crucial role before, during, and after migration. they have help spreading the word that their site are going to be moving soon. they ought to contact anyone who links to the location above and inform them that they’ll got to update their links. aren’t getting me wrong, when applying the 301 redirect, the links will still technically work, but it’ll lose a number of its effect and cause some confusion for your visitors who use these links. the simplest relays we have seen started with a pre-launch roadshow. They created a “soon” style landing page on the new domain while performing on technical issues within the background, and worked hard to market the new site to the press, their business partners, and the other fans of the old content. . Doing so helped them retain the maximum amount power as possible and began building enthusiasm for relaying the location early , so once they finally flipped the switch, it increased the ranking.